Are your church’s social media accounts not getting much engagement?

Do you want to learn how to transform them into vibrant channels to communicate with your congregation and community? You’re in the right place. 

In this 4-week facilitated course, you’ll go beyond the basics and consider social media through a strategic lens. You'll develop systems to streamline your posts and create content that engages and inspires your audiences. 

By the end of the course, you’ll have created a custom plan with concrete next steps to level up your church’s social media presence. Plus, you'll receive a certificate for 2.0 CEUs from the United Methodist Communications Learning Center.

Course schedule

This course runs March 4-29. You'll be able to complete each week's content and participate in discussions with colleagues at your own pace.

We will have optional live sessions via Zoom each Tuesday and Thursday, 1:00-2:00 PM Central. These will be recorded and shared with all participants, so you are free to attend or not as your schedule allows.

Included in this course:

    1. Welcome!

    2. Pre-Course Survey

    3. Introduce yourself

    4. Discussion notification email settings

    1. Week 1 introduction

    2. A quick overview of communications strategy

    3. Live session: Social media & your communication strategy

    4. Recording & materials: Social media & your communication strategy

    5. Church branding & social media

    6. Branding guides

    7. Live sessions: Branding for churches

    8. Recording & materials: Branding for churches

    9. Week 1 Challenge: Create a Branding Guide

    10. Week 1 wrap-up

    11. Extra resources

    1. Week 2 intro

    2. Do you know your social media platforms?

    3. Choosing social media platforms

    4. Planning your posts

    5. March 12 live session: Streamlining your social media posts

    6. Recording & materials: Streamlining your social media posts

    7. Social media analytics

    8. March 14 live session: Basic social media analytics

    9. Recording & materials: Basic social media analytics

    10. Week 2 wrap-up

    11. Extra resources

    12. BONUS VIDEO: Becoming a Communications Volunteer Magnet

    1. Intro

    2. Using AI to help create content

    3. March 19 Live session: AI tools for social media content

    4. Recording & materials: AI tools for social media content

    5. UMCom webinar information: The Practical Guide to AI for Church Leaders

    6. Tell your church's story

    7. What can I post?

    8. March 21 Live Session: Short-form video for social media

    9. Recording & materials: Short form video for social media

    10. Wrap-up

    11. Extra resources

    12. BONUS VIDEO: Make Your Ministry Look Great with Canva

    13. BONUS VIDEO: TikTok for Churches

    1. Intro

    2. Social media policies

    3. Live Session: Creating a social media policy

    4. Recording & materials: Creating a social media policy

    5. Legal & ethical concerns

    6. Live session: Show & tell!

    7. Recording & materials: Show & tell!

    8. Wrap-up

    9. Extra resources

    1. Thank you!

    2. Course evaluation

  • $39.99
  • 51 lessons
  • Certificate of completion

Register today!

It's time to take your church's social media presence to the next level.

Week 1

The Purpose

  • Understand how social media fits into your church’s communications

  • Use branding to keep your social media communications consistent

Week 2

The Plan

  • Develop a social media calendar

  • Make sense of social media metrics to measure your progress

Week 3

The Practice

  • Create content that captures your audience’s attention

  • Explore AI tools for content creation

Week 4

The Practicalities

  • Guide your social media use with legal and ethical guidelines

  • Review or develop your social media policy

Register today!

It's time to take your church's social media presence to the next level.


Senior Training & Development Specialist Kelly Tracy

After 14 years in higher education and language instruction, Kelly Tracy brought her curriculum planning and facilitation skills to her lifelong denominational home, the United Methodist Church. She lives in the metro Atlanta area with her husband and two sons, and she enjoys pottery, gardening, and hiking.